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How to calculate ROI marketing

As most people involved in the marketing industry might tell you: calculating a return on investment (ROI) in the digital sphere is tricky. Very tricky.
With traditional marketing, it’s easy to calculate how much you have spent, for example on an ad in a magazine. You’ve placed the ad and paid for it. Now wait for the sales of that specific product to either increase or stay the same. If the sales have increased, it will probably be seen as a good return on investment. If not, it’s considered a bad return. The sales increase can in most cases be linked directly to the marketing spend.
ROI marketing in the world of digital marketing is tricky because the amount you have spent can’t be linked directly to the increase in sales. That’s because so many other factors have an impact on digital marketing.
Cross platform media as well as something known as extraneous variables can make ROI marketing hard to pinpoint. Extraneous variables refers to out of your control like a video that has gone viral or economic fluctuations.
If you would like more information on how to make it easier to calculate your ROI marketing in the digital sphere, contact admin@afrilead.co.za[/vc_column_text][/vc_column][/vc_row]