What is Email Marketing?
In the General sense, Email Marketing covers every email you’ve ever sent to a customer, potential customer or public venue. Email Marketing is when a company send their service or product offering and promotions directly to your target market via emails with the aim to acquire new customers or persuading existing customers to purchase an additional product.
Email Marketing is designed to strengthen customer relationships, build brand loyalty, trust, brand awareness and increase sales whilst giving you peace of mind with detailed tracking and reporting
Why use Email Marketing?
Email Marketing is reported as one of the most effective online marketing tactics. With greatest success in high LSM target markets, an exact return on investment can be tracked. Afrilead’s Email Marketing systems allows us to do detailed reporting not only on the click through rate or the delivery rate, but also on the user journey when a client or potential client has received the email.
Email Marketing Facts & Stats
- There are close to 4 billion email accounts world wide
- Close to 250 billion Email Marketing messages are sent everyday
- More than 40% of Email Marketing messages are opened on mobile
- Email Marketing spend are growing with more than 12% year on year
- Personalized subject lines are 22% more likely to be opened
- 60% of people read the subject line before opening an email marketing message
- More than 90% of all people check their emails daily
- Email Marketing messages need to be short & sweet for better open ratio
- Time of the day & day of the week play a role in the open rate of Email Marketing messages
- Click rough rate on emails are much higher if social sharing buttons are available
- On average women are more likely to open mobile marketing emails
- Email Marketing conversion rates are up to 4 times higher than social media marketing