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What is a good conversion rate?

Conversion forms a vital part of any company’s marketing strategy. The idea is to convert a lead into a sale so that an income can be generated. The more income generated, the more the company can grow.
Leads are contacts that have opted in to receive information about your product or service. The amount of leads that are converted into sales is what is known as the conversion rate.
Leads are used in various forms of marketing – from direct to digital, a flyer in the post box to electronic mail.
If a user does what you want him to do, it is seen as a positive conversion rate. If your company rates its conversion rate based on, for example the purchasing of items on your website, then every purchase adds to your company’s positive conversion rate.
Because companies differ in size and revenue, one company might view a conversion rate as extremely positive, while another might not see it as positive enough.
So what is a good conversion rate then?
It depends on the reason why you advertised in the first place, what your return on investment (ROI) turned out to be, and how much you have spent on advertising initially.
For more information on how you can yield a positive conversion rate, contact admin@afrilead.co.za[/vc_column_text][/vc_column][/vc_row]