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What is Cost per Click?

If you’re looking to run a digital campaign then it is advised to do research on marketing method as there are various types of platforms and pricing models to consider. Your campaign’s objective will be the main reasoning behind your decision, in other words, what do you want your customer to do once they’ve seen your ad?
Cost per Click, or CPC as it is known in the digital sphere, is an ideal pricing model to use because you know exactly how many guaranteed clicks you will get for your budget.

Cost per Click works on the principle that every time a customer clicks on your ad, money is deducted from your campaign budget. In other words, you know exactly how many clicks your ad will get by choosing how much you’re going to spend. In this sense, the engagement you desired was for your customers to click on your ad.
One of the biggest advantages of choosing this type of pricing model is the fact that you don’t have to pay and hope that customers will click on your ad in search of more information – you know that if a customer clicked, they have shown more interest and wanted more information.

Other media platforms do not allow customers such accurate and measurable return on investment figures like the Cost per Clicks pricing model. That is because you will never be able to get an exact amount of how many people saw your ad and showed an interest in it. You might get estimates or calculated guesses, but never true measurable results.

You can run a wide range of campaigns on different platforms like Google AdWords, Facebook and premium publishers, depending on your target market and the aim of your campaign. If it’s engagement you’re after, then Cost per Click is the ideal pricing model to use with your digital campaign.

Ranking high on search engines like Google or Bing is a valuable tool for any company. Cost per Click is one of the fastest ways to get more visitors to your website because your ad will appear on websites as soon as your campaign is activated and goes live. It is a fast and cost effective way to increase your ranking in the results pages of search engines.

If you would like more information on the Cost per Click pricing model and how it can benefit your digital campaign, contact admin@afrilead.co.za for valuable information.[/vc_column_text][/vc_column][/vc_row]