What is Database Marketing?
Afrilead is a member of the Direct Marketing Association of South Africa.
Database Marketing is a form of direct marketing that uses databases of customers to generate targeted lists for direct marketing & promotional content. Afrilead’s database covers a variety of demographics including, but not limited to: Ave Age, Gender, Ave Income, LSM, Geographic Location, Home Owner, Car Owner, Marital Status, Occupation etc. With our database marketing we can precisely target potential customers to generate effective and high response communication for marketing & sales purposes.
Why would you want to marketing to anybody that is not a potential customer? When using database marketing it is important to understand that your marketing message will either result in acquiring new customers or driving customers away from your company. That is why it is crucial to understand your target market. For instance if your product is Retirement Annuity with an average premium of more than R500 p/m. Thus means you will have to target a higher LSM group of people than you would target for car insurance.
Why does Businesses need Database Marketing?
We all know the value and benefits of having a great customer base, but being in contact with your customer in a reliable & hands on manner, is even more powerful. Database Marketing allows you to have contact with your customer at all times, being able to promote your latest products and services and always having top of mind awareness to your clients.
Database Marketing Facts & Stats
- Database Marketing are the most effective, efficient, targeted form of marketing
- More than 90% of all financial institutions outsource database marketing
- Lead Generation companies need to be a member of the Direct Marketing Association (DMA) to be able to do Database Marketing
- Strict rules apply for Database Marketing, such as all databases need to be regularly de duped against the DMA’s Do Not Contact List