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What is SMS marketing?

Whether you use it as a standalone marketing tool or in conjunction with a different marketing strategy, Short Message System (SMS) marketing is a great way to reach your target market.

South African legislation states that you can only message customers who have opted in to receive information and marketing related messages from your company. Not only does this eliminate the spam factor, but it also ensures that your message reaches your target market.

Nowadays, a lot of people have their mobile phones with them most of the time. If you make use of a SMS marketing strategy, you won’t have to wait for your client to get home or to the office before they can see your advertisement. Once they open the SMS, your message has their undivided attention.

Because distribution of your message is easy and affordable, SMS marketing is a cost effective way of advertising. It is also ideal if you want to use it as a measurable marketing tool.

Most mobile phones are SMS enabled. While apps, mobisites and email marketing are great marketing tools, they are usually only compatible with smart phones. No matter what LSM your target market falls under, a SMS is sure to reach them.

If you want to make use of SMS marketing to increase your sales revenue, contact us now on admin@afrilead.co.za[/vc_column_text][/vc_column][/vc_row]