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What is a database and how do I use it for marketing purposes?

With database marketing, it’s easy to communicate with your customers.
Communicating important or relevant information, promoting a new range or discounts, and even selling your product or service to the relevant audience is the reason why so many companies prefer to make use of their database to advertise.
Databases usually contain customer profiles that can be categorised according to their name, surname, age, income bracket, email address, telephone number, and more.
Database marketing makes use of a company’s current database along with statistical techniques to ensure the right message reaches the right customer.

There are two types:

• Business to consumer (B2C); and
• Business to business (B2B).

Because the two types of database marketing cater for different needs, it’s important to ensure that your message contains relevant information.
If your company doesn’t own a database, you could easily compile one up by sourcing information from your customers. Keeping your database up to date is very important so make sure it’s easy to enter and change data.
With the right tools, database marketing can yield a great return on investment as it’s measurable and affordable.
You can also buy a database from suppliers that are aligned to your target market.
If you would like more information about database marketing, contact admin@afrilead.co.za[/vc_column_text][/vc_column][/vc_row]